In 1965, 100 small-scale coffee farmers from the Chanchamayo region came together to establish the La Florida Cooperative. Today, the coop has grown to over two thousand farmers who work together to improve the quality of coffee La Florida produces. Their Fair Trade sales revenue has brought education, infrastructure, credit, and environmental consciousness to this rural area. The coop has established The Occupational Learning Center for Sustainable Agriculture, which offers training in environmentally-friendly farming techniques, as well as providing healthcare services in rural areas, technical assistance in crop diversification to create additional income, maintenance of five roads, potable water systems, schools, a bridge, a health clinic, and they have purchased machinery and land to assist with coffee production. In 2005, La Florida won 6th place in Peru’s National Quality Competition. Besides organic certification, Finca La Florida is Smithsonian Bird Friendly Certified. When you Drink Bird Friendly® certified coffee, you brew a more biodiverse, sustainable world. Created by Smithsonian scientists, the Bird Friendly Gold Standard does more to protect habitats that are often destroyed to make way for coffee growing. Support the best in organic, eco-friendly farming by asking your café, grocery store, and friends to migrate to Bird Friendly. Flavor and aroma notes of caramel, milk chocolate, and pear.